Creative Critical Reflection Draft 2

The target audience for our film "The Neighbor" is advertised to people within the age range of 14-23 that live in the United States as it aims toward teenagers and college students. Our film not only is directed toward teenagers but female teenagers because our characters are female. Ally, Ashley, Sarah and Patty are all female characters in The Neighbor. Both the protagonist and antagonist are the same gender (female) which is unusual for modern day films. Our film also engages with the higher and lower class. The protagonist, Ally, is considered higher class and this is depicted when observing her house, living conditions, clothing which all relates back to popularity.  Patty our antagonist character is lower class. She does not live in the nicest house on the street, her clothing does not match the others and she is not known as the "popular" girl. Both classes are used in the film to show a clear difference in lifestyles and to capture the jealousy Patty has for Ally in the film. The Neighbor and The Quiet Place are similar because both are thriller/horror. Also, using the same social media tactics to advertise to the younger generation, we have similar audience as we both are advertising to younger people. It is proven that more of the younger generation uses social media so advertising the film through apps such as Instagram will attract a wider audience. We used Instagram to market the film because we knew other films had done the same such as Get Out, The Quiet Place and Kidnap. By making this page, we will be targeting audiences worldwide. In 2017, 2.46 billion people in the world used social media (Statista ,2019) and 86% of these users are 18 to 30 years old.  By making a mark on this generation people will follow the movies pages where they will get more details on the upcoming film while being able to send it to friends and family. To distribute our film we will distribute through theaters and utilize streaming through Youtube Movies, Netflix and Amazon Prime. Distributing our film will attract the younger generation because this generation likes to watch movies at the comfort of their home or driving in the car during a road trip.  This distribution also involve Blue-Ray as our movie will be played in high quality, faster and enhanced network and internet.