Instagram: Using an Instagram account to advertise our film was a good decision. Instagram is a very popular social media app and brings in a large audience. In 2015, there were around 77.6 million active profiles in the United States (Statistic), this data supports the idea that Instagram is an amazing place to gain attention on something. My group and I made an Instagram page specific to our movie 'The Neighbor' and we edited multiple photos in a collage and posted 5 posts. We made the account public so it broadens our audience. Social Media attracts the younger generation and the younger generation is adapted to sharing posts through retweets, shares and republishes so it spreads around.
Billboards: By using billboard, The Neighbor is advertising to everyone since most people drive and ones who cant don't usually take some other type of transportation which means they are most likely they would see it. The billboard would advertise a scene in our film with a quote that would attract attention.
Interviews: The interviewers done by the characters of our film were Patty who was played by Meredith and Ally who was played by Rachel. This advertises the upcoming movie by answering questions about the film process and the general plot to promote it. By watching interviews for the film, it gives you an insight on the characters personalities and may attract some to the film.
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