Target Audience Research: A Quiet Place

Our target audience for "The Neighbor" is advertised to people within the age range of 14-23 that live in the United States as it aims toward teenagers and college students. The gender of our film is more specifically directed to females since the characters in The Neighbor are females. The income level of our target audience is directed toward middle to higher class people, in the movie Ally is rich and lives in a nice house which relates to middle to upper class people.


Billboards: By using billboards, A Quiet Place is advertising to everyone since most people drive and ones who can't usually take some kind of transportation meaning most likely they would see it. Also , the billboard shows a picture of Emily Blunt with a scared glance on her face with the words "IF THEY HEAR YOU THEY HUNT YOU" making people who drive past this interested on why she looks scared and who 'they' are which eventually makes the people want to watch the movie. By placing the famous celebrity on the billboard it will also catch the attention of her fans drawing them to want to see the upcoming movie.

Social Media Page: By making social media pages for A Quiet Place, they are marketing to a younger audience since in 2017, 2.46 billion people in the world used social media (Statista 2019) and 86% of these users are 18 to 30 years old (Cohen 2017). By making their mark on the younger generation, they follow the movies page to get more details and upcoming information on it which then they can send to their friends or retweet it.

Television interviews: Ellen is a television personality who brings people in with her funny celebrity interviews and game shows. According to Wikipedia, there are over 4.2 million people watching each of her episodes in 2018. By marketing A Quiet Place through Ellen, that audience will be able to see that John Krasinski and Emily Blunt are in a new thriller movie and since Ellen is mentioning the film it may draw in the audience to watch it in theaters.

Actors Shoutout film: Many know John Krasinski as Jim from the hilarious television series, The Office. Because of his major role of playing Jim and his roles in other shows like Jack Ryan, John Krasinski has gained up to 2.1 million followers on Instagram, a social media app, and in which by shouting out his film will most likely bring in more audience.

After researching A Quiet Place, our films genres are the same, thriller/ horror. Also, by using social media to advertise to the younger generation, we have the same audience as we both are advertising to younger people. One marketing technique I would use that they did was putting up billboards with the film on it.  I would also love to use social media tactics to market to my target audience, 14-23 year olds, since it is proven that more young people use social media than older people.