Target Audience Research: Kidnap

Our target audience for "The Neighbor" is advertised to people within the age range of 14-23 that live in the United States as it aims toward teenagers and college students. The gender of our film is more specifically directed to females since the characters in The Neighbor are females. The income level of our target audience is directed toward middle to higher class people, in the movie Ally is rich and lives in a nice house which relates to middle to upper class people.


Billboard: By using billboard, Kidnap is advertising to everyone since most people drive and the ones who don't take some means of transportation which enable everyone to see the board. Also, by placing the famous and gorgeous Halle Berry on the side of the billboard, her fans and people who think she is attractive are more likely to watch this movie. The large KIDNAP on the billboard can interest people and make them want to watch because abductions are a big problem in the United States since an on average 90,000 people are missing at any time (Kepple, Epstein, Grisham 2014).

Social Media Pages: By making social media pages for Kidnap, they are marketing to a younger audience since in 2017, 2.46 billon people in the world used social media (Statista, 2019) and 86% of these users are 18 to 30 years old (Cohen 2017). By marketing their mark on the younger generation, the younger people will follow the movies page to get more details on it, send to friends and retweet and post it.

Interview: At the premiere of Kidnap in South Florida, Halle Berry promotes the movie by telling the people watching why kidnapping is a major problem and how this movie shows there are sick people who will kidnap you children for no reason. After watching this snippet of Berry, one may be interested with her reaction on this issue and watch the movie to see what happens.

Halle Berry Shoutout movie: Halle Berry is shouting out the movie Kidnap, but also women. By calling mothers "protectors and fighters" she is breaking down the gender roles of the usual man saves the day. Because usually men are known for protecting people and their family but in this situation a women is protecting her son, even if it means death. This will attract the attention of women and men to see what role Berry plays in this film.

The Neighbor and Kidnap are similar as both have the same genre, thriller and both movies roles are given to women. Also, in our film, Sarah gets kidnapped just like Halle Berry's characters son does in Kidnap. To improve the marketing of The Neighbor, we will use social media tactics just like Halle Berry's post, we would do something similar and promote the film through our main characters Instagram. By using social media tactics, we will attract a younger crowd as 86% of the people on social media are 18-30 (Cohen 2017). Also, by shouting out our film through the main characters many of her girl fans and followers will want to see it as in her caption she mentions women can do anything.